3.02.2006

Every Hotel Tells a Story

Marketing slogans are great, but ones that are easily mocked are a real risk to any company's brand. Kimpton Hotels' tag line is, "Every hotel tells a story."

After spending three nights at their Sir Francis Drake hotel in Union Square I recognize that this hotel really does have a story to tell, and it's not a good one. Despite a very comfortable bed, if a guest finds themselves unfortunate enough to have a room facing Powell Street, there exists little chance of getting a good night's sleep. The street and construction noise are guaranteed to awaken even the heaviest of sleepers.

While I haven't left my heart in San Francisco on this trip, I will definitely leave any chance of a good night's sleep.